A critical analysis into the accumulation of marketing knowledge at the level of the firm

Marketing Theory

Volumn 2, Issue 4, 2002, Pages 403-418

  McIntyre, Shelby H ^a,b   Sutherland, Max ^a,c  

^a BOND UNIVERSITY   (Australia)

^b SANTA CLARA UNIVERSITY   (United States)

^c Australian Graduate School of Entrepreneurship   (Australia)

Author keywords

marketing guru; marketing information systems; marketing knowledge; marketing orientation; marketing practice; marketing theory

Indexed keywords

EID: 84990328728     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310200200409     Document Type: Article

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