What to codify: Marketing science or marketing engineering?

Marketing Theory

Volumn 2, Issue 4, 2002, Pages 363-368

  Midgley, David ^a  

^a INSEAD   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990365386     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/147059310200200406     Document Type: Article

References (7)

1. Armstrong, J.S. and Schultz, R.I. (1993) ‘Principles Involving Marketing Policies: An Empirical Assessment’, Marketing Letters 4(3): 253–265.
2. Barney, J.B. (1991) ‘Firm Resources and Sustained Competitive Advantage’, Journal of Management 15: 175–190.
3. Day, G.S. and Montgomery, D.B. (1999) ‘Charting New Directions for Marketing’, Journal of Marketing 63 (Special Issue): 3–3313.
4. Lilien, G.L. and Rangaswamy, A. (1998) Marketing Engineering. Reading, MA: Addison Wesley.
5. Rossiter, J.R. (1994) ‘Commentary on A.S.C. Ehrenberg’s “Theory or Well-Based Results: Which Comes First?”’, in G. Laurent, G.L. Lilien and B. Pras (eds) Research Traditions in Marketing, pp. 106–112. Boston, MA: Kluwer.
6. Rossiter, J.R. (2001) ‘What is Marketing Knowledge? Stage I: Forms of Marketing Knowledge’, Marketing Theory 1(1): 9–26.
7. Soo, C., Devinney, T., Midgley, D. and Deering, A. (2002) ‘Knowledge Management: Philosophy, Processes and Pitfalls’, California Management Review 44(2): 129–150.