In search of relevance and rigour for research in marketing

Marketing Intelligence & Planning

Volumn 22, Issue 5, 2004, Pages 568-578

  Katsikeas, Constantine S ^a   Robson, Matthew J ^a   Hulbert, James M ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Business environment; Market research; Marketing information; Research

Indexed keywords

EID: 84993012827     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410551941     Document Type: Review

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