Barriers to practical use of academic marketing knowledge

Marketing Intelligence & Planning

Volumn 22, Issue 5, 2004, Pages 520-530

  Grundvåg Ottesen, Geir ^a   Grønhaug, Kjell ^b  

^a NORWEGIAN INSTITUTE OF FISHERIES AND AQUACULTURE RESEARCH   (Norway)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Educational personnel; Market orientation; Marketing management

Indexed keywords

EID: 84993028318     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410551905     Document Type: Review

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