An exploratory case study analysis of contemporary marketing practices

Journal of Strategic Marketing

Volumn 17, Issue 2, 2009, Pages 169-187

  Palmer, Roger ^a   Wilson, Hugh ^b  

^a UNIVERSITY OF READING   (United Kingdom)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Case study; Interactive marketing; Marketing practice; Network marketing; Relationship marketing

Indexed keywords

EID: 67650828123     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540902879300     Document Type: Article

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