A call to arms for applied marketing academics

Marketing Intelligence & Planning

Volumn 22, Issue 5, 2004, Pages 579-590

  Tapp, Alan ^a  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Business environment; Market research; Research

Indexed keywords

EID: 84993079094     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410551950     Document Type: Review

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