Making marketers accountable: A failure of marketing education?

Marketing Intelligence & Planning

Volumn 22, Issue 5, 2004, Pages 557-567

  Baker, Susan ^a   Holt, Sue ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Marketing assets; Marketing audit; Marketing information

Indexed keywords

EID: 84993030008     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410551932     Document Type: Review

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