Consumer culture and purchase intentions toward fashion apparel in Mexico

Journal of Database Marketing and Customer Strategy Management

Volumn 18, Issue 4, 2011, Pages 286-307

  Rajagopal, ^a  

^a EGADE BUSINESS SCHOOL   (Mexico)

Author keywords

consumer behavior; fashion apparel; fashion retailing; psychographic drivers; purchase intention; socio cultural values

Indexed keywords

EID: 84855247467     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2011.33     Document Type: Article

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