The effects of store brand loyalty on store loyalty: Evidence from the Spanish market

International Review of Retail, Distribution and Consumer Research

Volumn 19, Issue 3, 2009, Pages 273-288

  Martos Partal, Mercedes ^a   Gonzalez Benito, Oscar ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Brand loyalty; National brands; Store brands; Store loyalty

Indexed keywords

EID: 77949389118     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960903234200     Document Type: Article

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