Behavioural loyalty towards store brands

Journal of Retailing and Consumer Services

Volumn 14, Issue 5, 2007, Pages 347-356

  Labeaga, J M ^a,d   Lado, N ^b   Martos, M ^c  

^a UNIVERSIDAD NACIONAL DE EDUCACIÓN A DISTANCIA   (Spain)

^b UNIVERSIDAD CARLOS III DE MADRID   (Spain)

^c UNIVERSITY OF SALAMANCA   (Spain)

^d Foundation for Applied Economic Research FEDEA   (Spain)

Author keywords

Brand loyalty; Household scanner panel; Logit model; National brands; Store brands

Indexed keywords

CONSUMPTION BEHAVIOR; DISCRETE CHOICE ANALYSIS; ESTIMATION METHOD; LOGIT ANALYSIS; PANEL DATA; SHOPPING ACTIVITY;

EID: 34447556043     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.01.001     Document Type: Article

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