The development of store brands and the store as a brand in supermarkets in the Netherlands

International Review of Retail, Distribution and Consumer Research

Volumn 19, Issue 1, 2009, Pages 45-58

  Luijten, Ton ^a   Reijnders, Will ^b  

^a Gfk Panel Services Benelux bv   (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Price war; Private label; Retail branding; Retail distribution

Indexed keywords

EID: 70449644751     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960902781268     Document Type: Article

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