Brain mechanisms of persuasion: How 'expert power' modulates memory and attitudes

Social Cognitive and Affective Neuroscience

Volumn 3, Issue 4, 2008, Pages 353-366

  Klucharev, Vasily ^a,b   Smidts, Ale ^a   Fernández, Guillén ^b,c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^c RADBOUD UNIVERSITY MEDICAL CENTER   (Netherlands)

Author keywords

Attitude; Celebrities; Expertise; Memory encoding; Persuasion; Social influence

Indexed keywords

ADULT; ARTICLE; ATTITUDE; BEHAVIOR; BRAIN FUNCTION; CAUDATE NUCLEUS; CONTROLLED STUDY; FEMALE; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HIPPOCAMPUS; HUMAN; HUMAN EXPERIMENT; LEARNING; MEMORY; NORMAL HUMAN; PERSUASIVE COMMUNICATION; PREFRONTAL CORTEX; PRIORITY JOURNAL; PSYCHOPHYSIOLOGY; PUBLIC FIGURE; REWARD; SEMANTICS; SUBICULUM; TEMPORAL CORTEX; TEMPORAL LOBE; TRUST;

ASSOCIATION LEARNING; ATTITUDE; BRAIN; BRAIN MAPPING; FEMALE; HUMANS; IMAGE PROCESSING, COMPUTER-ASSISTED; MAGNETIC RESONANCE IMAGING; MEMORY; OXYGEN; PERSUASIVE COMMUNICATION; PHOTIC STIMULATION; YOUNG ADULT;

EID: 58149131289     PISSN: 17495016     EISSN: 17495024     Source Type: Journal    
DOI: 10.1093/scan/nsn022     Document Type: Article

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