A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes

Mathematical and Computer Modelling

Volumn 52, Issue 9-10, 2010, Pages 1554-1569

  Sheu, Jiuh Biing ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Celebrity endorsement; Dynamic forecast model; Fuzzy analytical hierarchy process; Nonlinear stochastic system

Indexed keywords

ANALYTICAL RESULTS; ATTITUDE CHANGE; CELEBRITY ENDORSEMENT; CONCEPTUAL MODEL; CONSUMER ATTITUDES; CONSUMER PURCHASE; DISCRETE-TIME; DYNAMIC FORECAST MODEL; EMPIRICAL STUDIES; FORECAST MODEL; FUZZY ANALYTICAL HIERARCHY PROCESS; HYBRID DYNAMICS; INDIRECT EFFECTS; MULTI-ATTRIBUTES; NON-LINEAR STOCHASTIC SYSTEMS; NOTE-BOOK COMPUTER; PRODUCT ATTRIBUTES; PRODUCT CATEGORIES; PRODUCT VALUE; TIME-VARYING EFFECTS;

COMPUTER SCIENCE; FORECASTING; LAPTOP COMPUTERS; PURCHASING; STOCHASTIC SYSTEMS;

STOCHASTIC MODELS;

EID: 77956010579     PISSN: 08957177     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.mcm.2010.06.020     Document Type: Article

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