The Dilemma of Pull and Push-Price Promotions

Journal of Retailing

Volumn 86, Issue 1, 2010, Pages 51-68

  Martín Herrán, Guiomar ^a,b   Sigué, Simon Pierre ^c   Zaccour, Georges ^b  

^a UNIVERSITY OF VALLADOLID   (Spain)

^b HEC MONTRÉAL   (Canada)

^c ATHABASCA UNIVERSITY   (Canada)

Author keywords

Consumer rebates; Pricing; Trade promotions

Indexed keywords

EID: 77949488469     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.12.001     Document Type: Article

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