Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame

Journal of Economic Psychology

Volumn 31, Issue 5, 2010, Pages 802-811

  Stallen, Mirre ^a,b   Smidts, Ale ^a   Rijpkema, Mark ^b   Smit, Gitty ^b   Klucharev, Vasily ^a,b   Fernández, Guillén ^b,c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b RADBOUD UNIVERSITY   (Netherlands)

^c RADBOUD UNIVERSITY MEDICAL CENTER   (Netherlands)

Author keywords

Affect transfer; Celebrity endorsement; Medial orbital frontal cortex; Neuroeconomics; Neuromarketing; Persuasion

Indexed keywords

EID: 77956904530     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2010.03.006     Document Type: Article

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