Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping

International Journal of Retail and Distribution Management

Volumn 37, Issue 2, 2009, Pages 161-181

  Seock, Yoo Kyoung ^a   Bailey, Lauren R ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b Elaine Stoltz Image Consulting   (United States)

Author keywords

Consumers; Hispanics; Information retrieval; Promotional methods; Shopping; United States of America

Indexed keywords

EID: 58849140850     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910934290     Document Type: Article

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