Leisure shopping behavior and recreational retailing: A symbiotic analysis of marketplace strategy and consumer response

Journal of Hospitality and Leisure Marketing

Volumn 15, Issue 2, 2007, Pages 5-31

  Rajagopal, ^a  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Brand variability; Customer value; Production attractiveness; Recreational retailing; Shopping behavior; Store loyalty

Indexed keywords

EID: 34249056491     PISSN: 10507051     EISSN: 15410897     Source Type: Journal    
DOI: 10.1300/J150v15n02_02     Document Type: Article

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