Modelling consumer responses to an apparel store brand: Store image as a risk reducer

Journal of Retailing and Consumer Services

Volumn 16, Issue 4, 2009, Pages 281-290

  Liljander, Veronica ^a   Polsa, Pia ^a   van Riel, Allard ^b  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF LIÈGE   (Belgium)

Author keywords

Apparel; Purchasing behaviour; Store brand; Store image

Indexed keywords

CONSUMPTION BEHAVIOR; MODELING; PERCEPTION; RETAILING;

EID: 67349127984     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.02.005     Document Type: Article

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