Consumer product search and purchase behaviour using various retail channels: The role of perceived retail usefulness

International Journal of Consumer Studies

Volumn 32, Issue 6, 2008, Pages 619-627

  Kim, Jihyun ^a   Lee, Hyun Hwa ^b  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Multi channel retailing; Perceived retail usefulness; Product search; Purchase behaviour

Indexed keywords

EID: 69649083033     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2008.00689.x     Document Type: Article

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