Customer delight and market segmentation: An application of the three-factor theory of customer satisfaction on life style groups

Tourism Management

Volumn 29, Issue 1, 2008, Pages 116-126

  Füller, Johann ^a   Matzler, Kurt ^b  

^a UNIVERSITY OF INNSBRUCK   (Austria)

^b JOHANNES KEPLER UNIVERSITY LINZ   (Austria)

Author keywords

Customer delight; Customer satisfaction; Lifestyle segmentation; Three factor theory

Indexed keywords

EMPIRICAL ANALYSIS; LIFESTYLE; SEGMENTATION;

EID: 35148825649     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.03.021     Document Type: Article

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