A model for predicting customer value from perspectives of product attractiveness and marketing strategy

Expert Systems with Applications

Volumn 37, Issue 2, 2010, Pages 1207-1215

  Chan, S L ^a   Ip, W H ^a   Cho, V ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Customer lifetime value; Customer relationship management; Markov chain model; System dynamics

Indexed keywords

BEHAVIOR MODEL; BEST STRATEGY; BUSINESS STRATEGY; CRM MODEL; CUSTOMER LIFE TIME VALUE; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER VALUES; FINANCIAL RETURNS; HONG-KONG; LONG TERM; MARKETING ACTIVITIES; MARKETING CAMPAIGN; MARKETING STRATEGY; MARKOV CHAIN MODELS; RETURN ON INVESTMENTS; SYSTEM DYNAMICS;

CUSTOMER SATISFACTION; MARKOV PROCESSES; PROBABILITY; PRODUCT DEVELOPMENT; PROFITABILITY; PUBLIC RELATIONS; STRATEGIC PLANNING; SYSTEM THEORY; VALUE ENGINEERING;

SALES;

EID: 71749091808     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.06.030     Document Type: Article

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