The influence of involvement on purchase intention for new world wine

Food Quality and Preference

Volumn 18, Issue 8, 2007, Pages 1033-1049

  Hollebeek, Linda D ^a   Jaeger, Sara R ^a   Brodie, Roderick J ^a   Balemi, Andrew ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Conjoint analysis; New Zealand; Product involvement; Purchase (brand decision) involvement; Sauvignon blanc

Indexed keywords

EID: 34547604469     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2007.04.007     Document Type: Article

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