Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of Business Ethics

Volumn 105, Issue 1, 2012, Pages 69-81

  Lii, Yuan Shuh ^a   Lee, Monle ^b  

^a FENG CHIA UNIVERSITY   (Taiwan)

^b INDIANA UNIVERSITY SOUTH BEND   (United States)

Author keywords

Brand attitude; C C identification; Cause related marketing; Citizenship behavior; Corporate social responsibility; Philanthropy; Sponsorship

Indexed keywords

EID: 82355185972     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-0948-0     Document Type: Article

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