The role of strategic philanthropy in marketing strategy

European Journal of Marketing

Volumn 36, Issue 5-6, 2002, Pages 689-705

  Thorne McAlister, Debbie ^a   Ferrell, Linda ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTHERN COLORADO   (United States)

Author keywords

Cause marketing; Corporate strategy; Marketing strategy; Philanthropy

Indexed keywords

EID: 18844396461     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560210422952     Document Type: Review

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