Corporate social responsibility and cause-related marketing: an overview

International Journal of Advertising

Volumn 20, Issue 2, 2001, Pages 207-222

  Brønn, Peggy Simcic ^a   Vrioni, Albana Belliu ^b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b Unisys   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85064021931     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104887     Document Type: Review

References (40)

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