Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

Asia Pacific Journal of Marketing and Logistics

Volumn 22, Issue 3, 2010, Pages 397-418

  Chomvilailuk, Rojanasak ^a   Butcher, Ken ^b  

^a UNIVERSITY OF THE THAI CHAMBER OF COMMERCE   (Thailand)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Banks; Brand image; Consumer behaviour; Corporate social responsibility; Thailand

Indexed keywords

EID: 84986161505     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851011062296     Document Type: Article

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