The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context

Journal of Sport Management

Volumn 22, Issue 4, 2008, Pages 410-426

  Gwinner, Kevin ^a,c   Bennett, Gregg ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 53349101989     PISSN: 08884773     EISSN: 1543270X     Source Type: Journal    
DOI: 10.1123/jsm.22.4.410     Document Type: Article

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