Media effect in commercial sponsorship

European Journal of Marketing

Volumn 33, Issue 3-4, 1999, Pages 328-348

  Meenaghan, Tony ^a   Shipley, David ^b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b TRINITY COLLEGE DUBLIN   (Ireland)

Author keywords

Brand identity; Brand image; Consumer behaviour; Goodwill; Marketing communications; Sponsorship

Indexed keywords

EID: 0000487250     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910253170     Document Type: Article

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