Effects of perceived identity based on corporate social responsibility: The role of consumer identification with the company

Corporate Reputation Review

Volumn 12, Issue 2, 2009, Pages 177-191

  Pérez, Rafael Currás ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Affective commitment; C C identifycation; Causal relation ships model; Company attitude; CSR; Purchase intent

Indexed keywords

EID: 67650824965     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2009.12     Document Type: Article

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