The role of self-definitional principles in consumer identification with a socially responsible company

Journal of Business Ethics

Volumn 89, Issue 4, 2009, Pages 547-564

  Currás Pérez, Rafael ^a   Bigné Alcañiz, Enrique ^a   Alvarado Herrera, Alejandro ^b  

^a UNIVERSITY OF VALENCIA   (Spain)

^b UNIVERSIDAD DE QUINTANA ROO   (Mexico)

Author keywords

Brand attitude; Brand attractiveness; Brand coherence; Brand distinctiveness; Brand prestige; Identification; Purchase intention; Social responsibility

Indexed keywords

EID: 84867201507     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-008-0016-6     Document Type: Article

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