Ad placement in E-Newspapers affects memory, attitude

Newspaper Research Journal

Volumn 26, Issue 1, 2005, Pages 16-27

  Rodgers, Shelly ^a   Cameron, Glen T ^a   Brill, Ann M ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b UNIVERSITY OF KANSAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646532167     PISSN: 07395329     EISSN: 23764791     Source Type: Journal    
DOI: 10.1177/073953290502600103     Document Type: Article

References (28)

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