Conditioning effect of prior reputation on perception of corporate giving

Public Relations Review

Volumn 32, Issue 2, 2006, Pages 144-150

  Bae, Jiyang ^a   Cameron, Glen T ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Attitude; Corporate reputation; Philanthropic activity; Suspicion

Indexed keywords

EID: 33646525406     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2006.02.007     Document Type: Article

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