The impact of sponsor fit on brand equity: The case of nonprofit service providers

Journal of Service Research

Volumn 9, Issue 1, 2006, Pages 73-83

  Becker Olsen, Karen L ^a   Hill, Ronald Paul ^b,c,d  

^a The College of New Jersey   (United States)

^b VILLANOVA UNIVERSITY   (United States)

^c UNIVERSITY OF MARYLAND   (United States)

^d Villanova School of Business   (United States)

Author keywords

Brand equity; Brand image; Nonprofit; Sponsorship

Indexed keywords

EID: 33745769271     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670506289532     Document Type: Article

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