The effects of consumer knowledge on responses to event sponsorships

Psychology and Marketing

Volumn 21, Issue 3, 2004, Pages 185-207

  Roy, Donald P ^a   Cornwell, T Bettina ^b  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442572180     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20001     Document Type: Article

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