Specific investments in marketing relationships: Expropriation and bonding effects

Journal of Marketing Research

Volumn 40, Issue 2, 2003, Pages 210-224

  Rokkan, Aksel I ^a   Heide, Jan B ^c   Wathne, Kenneth H ^b  

^a Institute for Research in Economics and Business Administration   (Norway)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038052930     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.40.2.210.19223     Document Type: Review

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