Interdependency, contracting, and relational behavior in marketing channels

Journal of Marketing

Volumn 60, Issue 4, 1996, Pages 19-38

  Lusch, Robert F ^a   Brown, James R ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030516173     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251899     Document Type: Article

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