Friends, businesspeople, and relationship roles: A conceptual framework and a research agenda

Journal of Marketing

Volumn 70, Issue 3, 2006, Pages 90-103

  Heide, Jan B ^a,b   Wathne, Kenneth H ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746338858     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.3.90     Document Type: Review

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