An attitude-behavior model of salespeople's customer orientation

Journal of the Academy of Marketing Science

Volumn 33, Issue 4, 2005, Pages 536-552

  Stock, Ruth Maria ^a   Hoyer, Wayne D ^b,c,d  

^a UNIVERSITY OF HOHENHEIM   (Germany)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c University of Hohenheim ^*  (United States)

^d UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Attitude behavior model; Business to business marketing; Customer orientation; Employee attitudes; Salesperson characteristics

Indexed keywords

EID: 28644436095     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305276368     Document Type: Article

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