The moderating effect of selling situtation on the adaptive selling strategy - Selling effectiveness relationship

Journal of Business Research

Volumn 56, Issue 4, 2003, Pages 275-281

  Porter, Stephen S ^a   Wiener, Joshua L ^b   Frankwick, Gary L ^b  

^a WICHITA STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Adaptive selling strategy; Sales performance; Selling situation; Selling strategy

Indexed keywords

EID: 0037397943     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00440-X     Document Type: Article

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