Antecedents of brand preference for mobile telecommunications services

Journal of Product and Brand Management

Volumn 20, Issue 6, 2011, Pages 475-486

  Alamro, Ahmed ^a   Rowley, Jennifer ^b  

^a BANGOR UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Brand preference; Jordan; Middle East; Mobile communication systems; Mobile telecommunications; Services branding

Indexed keywords

EID: 80053650026     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111166621     Document Type: Article

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