Taking control of word of mouth marketing: The case of an entrepreneurial hotelier

Journal of Small Business and Enterprise Development

Volumn 9, Issue 4, 2002, Pages 349-357

  Stokes, David ^a   Lomax, Wendy ^a  

^a KINGSTON UNIVERSITY   (United Kingdom)

Author keywords

Customer satisfaction; Entrepreneurialism; Marketing; Small to medium sized enterprises; Tourism

Indexed keywords

EID: 84986163951     PISSN: 14626004     EISSN: None     Source Type: Journal    
DOI: 10.1108/14626000210450531     Document Type: Article

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