Attribute-task compatibility as a determinant of consumer preference reversals

Journal of Marketing Research

Volumn 34, Issue 2, 1997, Pages 205-218

  Nowlis, Stephen M ^a   Simonson, Itamar ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031484808     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151859     Document Type: Article

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