Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

Journal of Fashion Marketing and Management

Volumn 13, Issue 3, 2009, Pages 358-371

  Mulyanegara, Riza Casidy ^a   Tsarenko, Yelena ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Brand image; Consumer behaviour; Consumers; Individual psychology

Indexed keywords

BRANDING; FASHION; MARKET; MARKETING; MATHEMATICAL ANALYSIS; MATHEMATICAL MODEL; PREDICTIVE MODEL;

EID: 70349454332     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020910974492     Document Type: Article

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