CEO Views on Corporate Social Responsibility

Corporate Reputation Review

Volumn 3, Issue 4, 2000, Pages 292-302

  Fitzpatrick, K ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 77950856221     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540121     Document Type: Article

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