How much more are consumers willing to pay for a higher level of service? A preliminary survey

Journal of Services Marketing

Volumn 15, Issue 1, 2001, Pages 11-17

  Tse, Alan C b ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Consumer behaviour; Pricing; Restaurants; Service quality

Indexed keywords

EID: 0010598654     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040110381328     Document Type: Article

References (19)

1. Boronico, J.S. (1999), “Reliability-constrained pricing, capacity, and quality: an illustration of economic concepts to postal services”, Production and Operations Management, Vol. 8 No. 1, pp. 92-107.
2. Granovetter, M. (1985), “Economic action and social structure: the problem of embeddedness”, American Journal of Sociology, Vol. 91, pp. 481-510.
3. Green, P.E. (1988), Research for Marketing Decisions, Prentice-Hall, Englewood Cliffs, NJ.
4. Green, P.E. and Krieger, A.M. (1991), “Segmenting markets with conjoint analysis”, Journal of Marketing, Vol. 55, pp. 20-31.
5. Green, P.E. and Rao, V.R. (1971), “Conjoint measurement for quantifying judgmental data”, Journal of Marketing Research, Vol. 8, pp. 335-63.
6. Green, P.E. and Srinivasan, V. (1978), “Conjoint analysis in consumer research: issues and outlook”, Journal of Consumer Research, Vol. 5, pp. 103-23.
7. Green, P.E. and Srinivasan, V. (1990a), “Conjoint analysis in marketing: new developments with implications for research and practice”, Journal of Marketing, October, pp. 3-19.
8. Green, P.E. and Srinivasan, V. (1990b), “A bibliography on conjoint analysis and related methodology in marketing research: issues”, Working paper, Wharton School, University of Pennsylvania.
9. Green, P.E. and Wind, Y. (1973), Multiattribute Decisions in Marketing: A Measurement Approach, Dryden Press, Hinsdale, IL.
10. Green, P.E. and Wind, Y. (1975), “New way to measure consumers’ judgments”, Harvard Business Review, Vol. 53, pp. 107-71.
11. Headley, D.E. and Choi, B. (1992), “Achieving service quality”, Journal of Services Marketing, Vol. 6 No. 1, p. 510.
12. Johnson, R.M. (1974), “Trade-off analysis of consumer values”, Journal of Marketing Research, Vol. 11, pp. 112-17.
13. Kruskal, J.B. (1965), “Analysis of factorial experiments by estimating monotone transformations of the data”, Journal of the Royal Statistical Society, Series B, Vol. 27, pp. 251-63.
14. Lapierre, J., Filiatrault, P. and Chebat, J.-C. (1999), “Value strategy rather than quality strategy: a case of business-to-business professional services”, Journal of Business Research, Vol. 45 No. 2, pp. 235-46.
15. Lewis, B.R. (1989), “Quality in the service sector”, International Journal of Bank Marketing, Vol. 7 No. 5, pp. 4-13.
16. Macneil, I.R. (1980), The New Social Contract, Yale University Press, New Haven, CT.
17. Olson, J.C. (1977), “Price as an informational cue: effects in product evaluation”, in Woodside, A.G., Sheth, J.N. and Bennet, P.D. (Eds), Consumer and Industrial Buying Behavior, North Holland Publishing Company, New York, NY, pp. 267-86.
18. Sweeney, J.C., Johnson, L.W. and Armstrong, R.W. (1992), “The effect of cues on service quality expectation and service selection in a restaurant setting”, Journal of Services Marketing, Vol. 6 No. 4, pp. 15-22.
19. Wittinik, D.R. and Philippe, C. (1989), “Commercial use of conjoint analysis: an update”, Journal of Marketing, Vol. 53, pp. 91-6.