Service quality and customer retention in mobile telephony

Journal of Targeting, Measurement and Analysis for Marketing

Volumn 17, Issue 1, 2009, Pages 27-37

  Blery, Evangelia ^a,c   Batistatos, Nick ^a   Papastratou, Efstathia ^a   Perifanos, Ioannis ^a   Remoundaki, Georgia ^b   Retsina, Maria ^a  

^a UNIVERSITY OF WEST ATTICA   (Greece)

^b UNIVERSITY OF SURREY   (United Kingdom)

^c Notou 15 ^*  (Greece)

Author keywords

Customer loyalty; Customer repurchase intention; Mobile telephony; SERVPERF

Indexed keywords

EID: 67650224203     PISSN: 09673237     EISSN: 14791862     Source Type: Journal    
DOI: 10.1057/jt.2008.26     Document Type: Article

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