Antecedents of the difference in perceived risk between store brands and national brands

European Journal of Marketing

Volumn 40, Issue 1-2, 2006, Pages 61-82

  Mieres, Celina González ^a   Martín, Ana María Díaz ^a   Gutiérrez, Juan Antonio Trespalacios ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Consumer behaviour; Generics; Risk management

Indexed keywords

EID: 31644447957     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610637310     Document Type: Article

References (55)

1. A.C. Nielsen (2002), Annual Report, New York, NY.
2. Aaker, D. (1996), Building Strong Brands, The Free Press, New York, NY.
3. Adelman, P.K. (1987), "Occupational complexity, control and personal income: their relation to psychological well-being in men and women", Journal of Applied Psychology, Vol. 72, November, pp. 529-37.
4. Alba, J. and Hutchinson, J. (1987), "Dimensions of consumer expertise", Journal of Consumer Research, Vol. 13, March, pp. 411-54.
5. Anderson, J. and Gerbing, D. (1988), "Structural equation modeling in practice: a review and recommended two-step approach", Psychological Bulletin, Vol. 103 No. 3, pp. 411-23.
6. Bagozzi, R. and Yi, Y. (1988), "On the evaluation of structural equation models", Academy of Marketing Science, Vol. 16 No. 1, pp. 74-94.
7. Bailey, B.C. (1999), "The risk of store brand grocery products: effects of usage occasion and serving method on risk perception and brand choice", doctoral dissertation, State University of New York, Buffalo, NY.
8. Batra, R. and Sinha, I. (2000), "Consumer-level factors moderating the success of private label brands", Journal of Retailing, Vol. 76 No. 2, pp. 175-91.
9. Bearden, W. and Mason, J. (1978), "Consumer perceived risk and attitudes toward generically prescribed drugs", Journal of Applied Psychology, Vol. 63 No. 6, pp. 741-6.
10. Bellizi, J., Krueckeberg, H., Hamilton, J. and Martin, W. (1981), "Consumer perceptions of national, private and generic brands", Journal of Retailing, Vol. 57 No. 4, pp. 56-70.
11. Bentler, P. and Bonnet, D. (1980), "Significance tests and goodness of fit in the analysis of convariance structures", Psychological Bulletin, Vol. 88, pp. 588-606.
12. Bettman, J. (1974), "Relationship of information-processing attitude structures to private brand purchasing behaviour", Journal of Applied Psychology, Vol. 59 No. 1, pp. 79-83.
13. Bhat, S. and Reddy, S. (1998), "Symbolic and functional positioning of brands", Journal of Cosnumer Marketing, Vol. 15 No. 1, pp. 32-43.
14. Bollen, K. (1989), Structural Equations with Latent Variables, Wiley, New York, NY.
15. Burton, S., Lichtenstein, D., Netemeyer, R. and Garretson, J. (1998), "A scale for measuring attitude toward private label products and an examination of its psychological and behavioural correlates", Journal of the Academy of Marketing Science, Vol. 26 No. 4, pp. 293-306.
16. Cox, D. and Bauer, R. (1964), "Self-confidence and persuadability in women", Public Opinion Quarterly, Vol. 28, Fall, pp. 453-66.
17. Cunningham, I., Hardy, A. and Imperia, G. (1982), "Generic brands versus national brands and store brands: a comparison of consumers' preferences and perceptions", Journal of Advertising Research, Vol. 22 No. 5, pp. 25-32.
18. DelVecchio, D. (2001), "Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics", Journal of Retailing and Consumer Services, Vol. 8, pp. 239-49.
19. Dholakia, U. (1997), "An investigation of the relationship between perceived risk and product involvement", Advances in Consumer Research, Vol. 24, pp. 159-67.
20. Dick, A., Jain, A. and Richardson, P. (1995), "Correlates of store brand proneness: some empirical observations", Journal of Product & Brand Management, Vol. 4 No. 4, pp. 15-22.
21. Dick, A., Jain, A. and Richardson, P. (1997), "How do consumers evaluate store brands?", Pricing Strategy & Practice, Vol. 5 No. 1, pp. 18-24.
22. Dunn, M., Murphy, P. and Skelly, G. (1986), "Research Note: The influence of perceived risk on brand preference for supermarket products", Journal of Retailing, Vol. 62 No. 2, pp. 204-16.
23. Grønhaug, K. (1972), "Risk indicators, perceived risk and consumers' choice of information sources", Swedish Journal of Economics, Vol. 2, pp. 246-62.
24. Harrison, M.C., Cooper, M.B. and Reidenbach, R.E. (1983), "Generic products: low price and low quality and what this means to the consumer", Akron Business and Economic Review, Vol. 14, spring, pp. 27-30.
25. Hawes, J., Hutchens, S. and Thanopoulos, J. (1982), "Quality and value perceptions of Arkansas consumers for national, private and generic brand grocery products", Arkansas Business and Economic Review, Vol. 15 No. 1, pp. 4-10.
26. Hoch, S. and Banerji, S. (1993), "When do private labels succeed?", Sloan Management Review, Vol. 34, Summer, pp. 57-67.
27. Jacoby, J. and Kaplan, L. (1972), "The components of perceived risk", Proceedings of the Third Annual Conference of the Association for Consumer Research, Ann Arbor, MI, pp. 382-93.
28. Kapferer, J. and Laurent, G. (1986), "Consumer involvement profiles: a new practical approach to consumer involvement", Journal of Advertising Research, Vol. 25 No. 6, pp. 48-57.
29. Kirmani, A. and Wright, P. (1989), "Money talks: perceived advertising expense and expected product quality", Journal of Consumer Research, Vol. 16, pp. 344-53.
30. Livesey, F. and Lennon, P. (1978), "Factors affecting consumers' choice between manufacturer brands and retailer own labels", European Journal of Marketing, Vol. 12 No. 2, pp. 158-70.
31. Machleit, K.A., Allen, C.T. and Madden, T.J. (1993), "The mature brand and brand interest: an alternative consequence of ad-evoked affect", Journal of Marketing, Vol. 57 No. 4, pp. 72-82.
32. Millán, C. (1997), "Marcas del distribuidor: el desafío estratégico de la calidad", Revista Europea de Dirección y Economía de la Empresa, Vol. 6 No. 4, pp. 111-24.
33. Miquel, S., Caplliure, E. and Cuenca, A. (2000), "Buyer's profile of store brands: a predictive purchase model", 29th EMAC Conference, Marketing in the New Millennium Proceedings, Rotterdam, 23-26 May.
34. Mitchell, V.M. (1998), "A role for consumer risk perceptions in grocery retailing", British Food Journal, Vol. 100 No. 4, pp. 171-83.
35. Monroe, K. (1976), "The influence of price differences and brand familiarity on brand preferences", Journal of Consumer Research, Vol. 3, June, pp. 42-9.
36. Murphy, P. and Enis, B. (1986), "Classifying products strategically", Journal of Marketing, Vol. 50, July, pp. 24-42.
37. Nandan, S. and Dickinson, R. (1994), "Private brands: major brand perspective", Journal of Consumer Marketing, Vol. 11 No. 4, pp. 18-28.
38. Nelson, P. (1970), "Information and consumer behaviour", Journal of Political Economy, Vol. 78, March/April, pp. 311-29.
39. Nelson, P. (1974), "Advertising as information", Journal of Political Economy, Vol. 81, July/August, pp. 729-54.
40. Omar, O. (1996), "Grocery purchase behaviour for national and own-label brands", The Service Industries Journal, Vol. 16 No. 1, pp. 58-66.
41. Park, C., Jaworski, B. and MacInnis, D. (1986), "Strategic brand concept image management", Journal of Marketing, Vol. 50, October, pp. 135-45.
42. Raju, P. (1977), "Theoretical perspectives on exploratory behaviour: a review and examination of their reliance for consumer research", Working Series in Marketing Research, No. 67, Pennsylvania State University, University Park, PA.
43. Rao, A. and Monroe, K. (1989), "The effect of price, brand name and store name on buyers' perception of product quality: an integrative review", Journal of Marketing Research, Vol. 26, August, pp. 351-7.
44. Richardson, P., Dick, A. and Jain, A. (1994), "Extrinsic and intrinsic cue effects on perceptions of store brand quality", Journal of Marketing, Vol. 58, October, pp. 28-36.
45. Richardson, P., Jain, A. and Dick, A. (1996), "Household store brand proneness: a framework", Journal of Retailing, Vol. 72 No. 2, pp. 159-85.
46. Roselius, E. (1971), "Consumer rankings of risk reduction methods", Journal of Marketing, Vol. 35, January, pp. 56-61.
47. Schaninger, C. (1976), "Perceived risk and personality", Journal of Consumer Research, Vol. 3, September, pp. 95-100.
48. Seth, J. and Venkatesan, M. (1968), "Risk-reduction process in repetitive consumer behaviour", Journal of Marketing Research, Vol. 5, pp. 307-10.
49. Sethuraman, R. and Cole, C. (1997), "Why do consumers pay more for national brands than for store brands?", working paper, Report No. 97-126, December, Marketing Science Institute, Cambridge, MA.
50. Stone, R. and Grønhaug, K. (1993), "Perceived risk: further considerations for the marketing discipline", European Journal of Marketing, Vol. 27 No. 3, pp. 39-50.
51. Toh, R. and Heeren, S. (1982), "Perceived risks of generic grocery products and risk reduction strategies of consumers", Akron Business and Economic Review, Vol. 13, Winter, pp. 43-8.
52. Valenzi, E. and Eldridge, L. (1973), "Effects of price information, composition, differences, expertise and rating scales on product quality ratings", Proceedings 81st Annual Convention of the American Psychological Association, Toronto, pp. 829-30.
53. Wheatley, J., Walton, R. and Chiu, J. (1977), "The influence of prior product experience, price and brand quality perceptions", Advances in Consumer Research, Vol. 4, pp. 72-7.
54. Wu, B., Holmes, J. and Alexander, J. (1984), "Risk taking: its effect on selection of branded and generic grocery items", Akron Business Review, Vol. 15 No. 3, pp. 12-17.
55. Zeithaml, V.A. (1988), "Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence", Journal of Marketing, Vol. 52, July, pp. 2-22.