Tweens' satisfaction and brand loyalty in the mobile phone market

Young Consumers

Volumn 8, Issue 2, 2007, Pages 108-116

  Martensen, Anne ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

Brand loyalty; Children (age groups); Customer satisfaction; Mobile communication systems

Indexed keywords

EID: 84992927368     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610710757464     Document Type: Article

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