Factors affecting consumer choice of mobile phones: Two studies from Finland

Journal of Euromarketing

Volumn 14, Issue 3, 2005, Pages 59-82

  Karjaluoto, Heikki ^a   Karvonen, Jari ^a   Kesti, Manne ^a   Koivumäki, Timo ^a   Manninen, Marjukka ^a   Pakola, Jukka ^a   Ristola, Annu ^a   Salo, Jari ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

3G; Buying decision process; Consumer choice; Finland; Mobile phones; Mobile services

Indexed keywords

CONSUMPTION BEHAVIOR; MOBILE COMMUNICATION;

EASTERN HEMISPHERE; EURASIA; EUROPE; FINLAND; NORTHERN EUROPE; SCANDINAVIA; WORLD;

EID: 19644387496     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v14n03_04     Document Type: Article

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