The Effect of Product Type on Consumer Preferences for Website Content Elements: An Empirical Study

Journal of Computer-Mediated Communication

Volumn 16, Issue 1, 2010, Pages 139-170

  Verhagen, Tibert ^a   Boter, Jaap ^a   Adelaar, Thomas ^b  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b Business School   (Netherlands)

Author keywords

Goods services; Hedonic utilitarian; Online purchasing; Product type; Product centered website design; Website content elements

Indexed keywords

PRODUCT DESIGN; SALES; WEB DESIGN;

GOODS/SERVICES; HEDONIC/UTILITARIAN; ONLINE PURCHASING; PRODUCT TYPES; WEB SITE CONTENTS;

WEBSITES;

EID: 79951816812     PISSN: 10836101     EISSN: 10836101     Source Type: Journal    
DOI: 10.1111/j.1083-6101.2010.01536.x     Document Type: Article

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